$ FINANCIAL ADVISORY EST. 2001
CFO DIGITAL FINANCE YOUR STARTUP'S

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Gülenay Özbek

Former Investment Director at idacapital VC ($45M AUM) & Acceleration Program Coach (innovate21st)

## Years Experience
$##M AUM Managed
## Sector Focus
Emerging Markets Mergers & Acquisitions Business Planning Investments Venture Capital Emerging Markets Mergers & Acquisitions Business Planning Investments Venture Capital

What I Help
Companies With

Financial Modeling

Forward-looking projections with cash-flows, income statement, and balance sheet. A one-time project ready for pitchdecks and investor meetings.

I produce a comprehensive forward-looking model of your business. I can also join investor meetings to explain the dynamics behind the model and talk in the same language as the investor, providing founders with professional financial backing.

Digital CFO

Ongoing engagement to track performance and update projections with actual financials. Depth scales with your stage and complexity.

Whether your transactions are straightforward or you're navigating pivots and investor conversations, this monthly-contracted CFO service adapts to your needs — at a fraction of the cost of a full-time hire.

Due Diligence & IR

Preparation of data rooms for investors and related investor relations services, tailored to specific funding rounds.

I prepare comprehensive due diligence rooms and handle investor relations communications specific to your funding round, ensuring all materials meet institutional investor expectations.

M&A Advisory

Acquisitions, spin-offs, and business valuations. Due diligence of targets, financial analysis of mergers, and fair value assessments.

For advanced-stage startups looking to acquire competition, expand into complementary verticals, or spin off profitable units. Services include target due diligence, merger/spin-off modeling, and business valuation in M&A or standalone contexts.

Scaled to Your Stage

Early-Stage

Straightforward transactions, lean operations. A focused CFO service that keeps your financials investor-ready without the overhead of a full-time hire.

Growth & Pivot

Navigating pivots, investor negotiations, and business model shifts. Deeper involvement to model scenarios, compare against past performance, and speak the investor's language.

Whether your startup is just getting started or evolving through multiple pivots, the Digital CFO service adapts to your complexity — at a fraction of the cost of a full-time CFO on payroll. Many companies now prefer this monthly-contracted model for its flexibility and impact.

Every Coin
Tells a Story

Before

Scattered Capital

Revenue comes in, expenses go out, but there's no clear picture. Runway is a guess. Investors ask questions you can't answer with confidence.

Model

Structured Foundation

Every coin finds its place. A 3-statement model connects revenue to cash flow to balance sheet. Your numbers become a story investors understand.

Grow

Capital Multiplied

With clear projections and a CFO who speaks their language, investor meetings convert. Capital flows in. Each round builds on the last.

👑
Scale

Empire Built

Financial discipline becomes your moat. M&A opportunities, strategic pivots, and sustainable growth — all backed by numbers that hold up under scrutiny.

How I Work

##

Understand

Deep dive into your business model, unit economics, and growth drivers.

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01

Understand

I start by mapping your entire business — revenue streams, cost structure, unit economics, competitive positioning, and what actually drives growth. No templates. Every model begins with listening.

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Model

Build robust, investor-ready financial projections grounded in reality.

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02

Model

I build a full 3-statement model — income statement, cash flow, balance sheet — with scenario analysis so you can stress-test assumptions. Every number has a story an investor can follow.

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Present

Stand alongside you in investor meetings, speaking their language.

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03

Present

I join your investor meetings and present the financials myself — fielding tough questions, explaining model dynamics, and giving founders the professional financial backing they need to close rounds confidently.

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Iterate

Continuously refine models as your business evolves and pivots.

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04

Iterate

Businesses pivot, markets shift, investor feedback reshapes priorities. I update projections with actuals monthly, re-model scenarios, and keep your financial story current — not a snapshot that gathers dust.

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Boğaziçi · NYU · idacapital · innovate21st · Boğaziçi · NYU · idacapital · innovate21st ·

Insights & Guides

Why Every Startup Needs a CFO from Day One Coming Soon Fundraising in the Age of AI: What Investors Actually Want Coming Soon The Financial Model Checklist Before Your Next Investor Meeting Coming Soon

Let's Talk Numbers

Whether you need a one-time financial model or an ongoing Digital CFO, I'd love to hear about your business.